When Carlsberg in 2018 released their new visual identity, GORM Agency was responsible for the digitalization of the design.
We were responsible for fundamental UX and UI design on the Danish website carlsberg.dk as well as on the global website carlsberg.com.
User Experience = Brand Experience
Strong content and user experience design create a meaningful brand experience.
The world’s beer history on beertalks.carlsberg.dk
A beer is much more than just a cold refreshment! Beer is about centuries of history and culture. “Beer Talks” is a small collection of relevant beer history with Bjarke Bundgaard, Carlsberg’s own beer expert and beer historian.
We combined our interest in beer with eagerness to work, and were responsible for UX, digital design, frontend styling and coding in Umbraco.
Carlsberg.dk, carlsberg.com and beertalks.carlsberg.dk are the results of great teamwork with Yellow Advertising.