Dry-hopping, pale ales and the heritage from J.C. Jacobsen. Content is the focal point of the website that we developed for Husbryggeriet Jacobsen.
By combining an ambitious content strategy with meaningful UX, we created a content universe that makes beer enthusiasts all over the country thirsty (and smarter).
Content is taken very seriously by Husbryggeriet Jacobsen and us. So seriously that it's the focal point of the strategy to market Jacobsen beer.
By working dedicated with content, users on jacobsenbryg.dk averagely stay 99,48 % longer than before. Moreover, we experience way more traffic from beer enthusiasts around Denmark. They primarily come from Google – to be specific, we see an increase by 26,46 %.
With a growing beer universe (so far, it counts more than 42 pages about beer and food, 30 pages about different types of beer and 14 pages about the origin of beer), no one can claim that we are not taking beer seriously.