AeroGuest

AeroGuest is a SaaS start-up that is already revolutionizing the hospitality industry. With AeroGuest, the hotel experience becomes digital: Everything from check-in to payment and room key is seamlessly handled from the guest’s own smartphone. This has many advantages for the hotel, from reducing the workload and strengthening guest loyalty to freeing up time and resources for more essential tasks.

GORM Agency is strategic advisor to AeroGuest, and we assist in building qualified awareness all over the world. We do this through tailored ads for social media and search engines, strong automation flows, UX and development and tracking of the whole digital user journey. To name but a few.

Strategic advisor on a global scale

The digital transformation of the hospitality industry is happening right now, and AeroGuest is at the very forefront of this movement. We have spent the last couple of years establishing AeroGuest as a thought leader, because – quite frankly – there’s every reason for the industry to look to AeroGuest when it comes to digitizing the guest journey. The AeroGuest platform excels when it comes to connecting offline and online experiences.

As a strategic advisor, GORM Agency influences how AeroGuest approaches the industry. Through analysis and market insights, we recommend new markets, how we should approach them – and how we turn potential clients into partners. GORM Agency is a trusted partner to the sales team especially. We meet every two weeks to discuss how everything is going as well as adjusting our effort according to performance and new trends.

In just two years, AeroGuest has gone from being present in three markets to currently 12 markets – across three continents.

Digital marketing with an unusual SEO effort (and more!)

GORM Agency is building awareness for AeroGuest on a global scale.

Awareness marketing on Facebook, LinkedIn and Google Ads is the foundation for creating awareness as well as a dedicated search engine optimization effort. SEO is unusual because we are dealing with a revolution. In short, SEO is much easier when you are working with something more common, but in this case, our specialists really got to work. A thorough SEO analysis was conducted to fully understand the special challenges and possibilities in this field.

With content-based marketing, we constantly test how we best support the sales team. AeroGuest has provided us with a report on mobile hospitality done by Ipsos Denmark, and the report serves as a valuable part of the content-based setup for lead generation that we came up with and implemented.

Lead generation with well-designed automation flows

Based on the report from Ipsos Denmark, we set up a series of email automation flows that, over time, mature the incoming leads. GORM Agency is responsible for developing, writing copy and setting up the tailored emails with a strong focus on conversion.

The results? Leads from industry decision-makers – every day.

Comprehensive tracking and transparency of the user journey

GORM Agency is also responsible for tracking the entire digital user journey.

In addition to setting up tracking, our data specialists have included all channels, how they create value – and how they all connect – in an online dashboard. Social media, HubSpot, website, Google and all the other points of contact are connected to provide the strongest performance summary possible. The dashboard is live and gathers all relevant marketing data in real-time, thus offering the client constant transparency into everything from life-cycle stage to traffic numbers.

With transparency comes the ability to act fast – just as a frontrunner should do.

FTFa

AeroGuest

Illustreret Videnskab

DR Koncerthuset

Aktivi

Carlsberg

Nordbro

Sluseholmen

Husbryggeriet Jacobsen

Bruun Rasmussen

Tuborg

Circle K