UX, content and conversion in a mix of channels
Our job is to rent out 1,300 exclusive apartments in Sluseholmen, Copenhagen. From initial awareness to contacting the realtor.
We are in charge of the customer journey – from branding and identity to advertising and content on social media (and even UX design on sluseholmen.dk). In other words: We're taking care of hardcore online marketing activities and conversion optimization.
The overall strategic and creative approach is a “destination branding” instead of traditional realtor communication. This means that we include offline advertising – both through bought media and by designing beautiful construction site signs at Sluseholmen.